Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We implement Adobe Marketo Engage to track our marketing improvements, but we discovered lot of unknown functionalities. We started to automate lot of daily basis tasks, we can now track account based marketing, we can create marketing autoamtion with filter defiend for a set of users. Use testing predictive content.

Pros and Cons

Email filtering
content target customers
account based marketing

price
configuration dashboard
user roles

Using Marketo to Support Sales Goals

Cross-Sell

Adobe Marketo Engage can facilitate cross-selling by providing the Customer Segmentation, Marketo Engage enables organizations to segment their customers based on demographics, behavior, and purchase history. This information can be used to identify customers who are more likely to be interested in complementary products or services. Personalized Communications, Marketo Engage provides the ability to create targeted campaigns and automated workflows based on customer segments. This allows organizations to send personalized communications to their customers, promoting complementary products or services that are most relevant to their needs.

Alternatives Considered

Pardot

Adobe Marketo Engage is better on customization as Marketo Engage provides a high degree of customization, allowing organizations to tailor the platform to their specific needs and requirements. This includes customizing workflows, campaigns, and landing pages. It's also better on integration as Marketo Engage integrates with a wide range of other Adobe products, as well as other third-party tools and platforms. This enables organizations to create a more seamless and integrated marketing technology stack.

Number of Contacts (List Size)

10,000 to 25,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

in my experience the best scenarios are lead nurturing and scoring - Marketo Engage enables marketers to create targeted campaigns and automated workflows to engage with leads and score them based on their behavior and engagement. Event management - Marketo Engage has robust event management features, including the ability to create landing pages, send invitations, manage attendees, and track event performance. Lead generation - Marketo Engage has a suite of lead generation tools, including forms, landing pages, and progressive profiling, that help businesses generate high-quality leads. The negative side of Marketo Engage is small businesses with limited marketing resources - Marketo Engage is a comprehensive platform that requires a certain level of marketing expertise to set up and use effectively.

Revolutionizing Marketing Efforts with Adobe Marketo Engage

Modules Used

Overall Satisfaction with Adobe Marketo Engage