Marketo at my company
February 14, 2023
Marketo at my company
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
Marketo sits at the center of our Martech stack. It collects engagement data from multiple systems (e.g., Intercom, Oktopost), aggregates it at lead level and send it further downstream to the CRM and other analytics tools.
We use it for outbound email marketing campaigns, lead management and privacy management. We send out dynamic emails with 100+ variations, curated for our prospect's interests.
We use it for outbound email marketing campaigns, lead management and privacy management. We send out dynamic emails with 100+ variations, curated for our prospect's interests.
- Email Marketing Campaigns
- Lead Scoring
- CRM Integration
- Custom API Integrations
- Dynamic Email Scripting
- CRM Integration Customization
- Customer Support
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
In our organzation, Marketo handles the B2B side of the marketing. The marketing campaigns built within the tool span across the entire funnel, from anonymous visitor to life-time customer.
Essentially, we're aiming to increase new product sales and promotions, and drive growth in new and existing markets. Increase recurring revenue with existing customers and reduce the time-to-value between prospect and won opportunity.
Essentially, we're aiming to increase new product sales and promotions, and drive growth in new and existing markets. Increase recurring revenue with existing customers and reduce the time-to-value between prospect and won opportunity.
Marketo was already onboarded when I joined the company.
While migrating from a platform to another is a challenge, all enterprise marketing automation platforms offer similar functionalities. These are tools, and the team using them will define how successful these are.
Marketo is generally preferred due to it's usability, out of the box CRM integrations, API, Velocity Scripts, and workflow granularity.
While migrating from a platform to another is a challenge, all enterprise marketing automation platforms offer similar functionalities. These are tools, and the team using them will define how successful these are.
Marketo is generally preferred due to it's usability, out of the box CRM integrations, API, Velocity Scripts, and workflow granularity.
1 to 5 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes