Adobe SiteCatalyst Review - Agency Perspective
October 21, 2013
Adobe SiteCatalyst Review - Agency Perspective
Score 8 out of 10
Vetted Review
Verified User
Software Version
Version 15
Modules Used
- n/a
Overall Satisfaction
- SiteCatalyst allows for in depth analysis of a website's individual pages, visitor interactions, page path analysis and other key website metrics.
- Easily separates the various traffic sources sending traffic to a website, including: organic, paid (paid search, display, etc.) and earned (social media, email, etc.).
- There is so much customization available in SiteCatalyst, often times it's difficult to get the full benefit of it when compared to other online analysis tools.
- Measure quality of leads delivered via online paid media campaigns.
Product Usage
- SiteCatalyst was used primarily to analyze website leads delivered through paid media and organic channels. Visitor website interactions were analyzed for multiple metrics including: bounces, page per visit, time on site, page path analysis, etc. When visitors began a product application, fallout and completion metrics were then tracked and analyzed.
- Client data was pulled form internal databases and linked to SiteCatalyst data to determine ROI on media campaigns, as well as determine value of new customers.
Evaluation and Selection
All my clients I worked with only used SiteCatalyst.
Implementation
- Vendor implemented
- Implemented in-house
Omniture (former SiteCatalyst owner) helped with the initial implementation of SiteCatalyst with the clients I worked with. When the initial implementation was done, we as the agency reviewed it and worked with the client to modify the s-code and verified events/tags were firing correctly.
Training
- Online training
- Self-taught
I had familiarity with Google Analytics, which gave me a baseline understanding of website metrics. SiteCatalyst's interface took a while to learn, but the metrics and data itself wasn't bad. If you are a numbers person, SC isn't hard to learn.