Item: Adobe Social
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Adobe Social is being used by the corporate Social Media Team. It allows us to seed content to 120 different brand managers, while aggregating KPIs to make smarter business decisions. It is tied to Adobe Analytics so we are able to attribute website engagements and conversions back to social media content.

Pros and Cons

Integrates with web analytics
Seeding content, approvals, and publishing capabilities

Monitoring capabilities
Escalations & routing

Return on Investment

Seamless content seeding/publishing
Higher engagement rates across multiple platforms

Alternatives Considered

Buddy Media, Radian6 and Shoutlet

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not.
Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud.

Likelihood to Renew

The Adobe team is wonderful and the product is very good for an overall marketing cloud tool. Need to improve the monitoring features.

Likelihood to Recommend

Good for integrating with Adobe Analytics as a holistic marketing cloud.

Adobe Social: #ItsAwesome

Overall Satisfaction with Adobe Social