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Love AdRoll as an easy to use retargeting tool!
September 06, 2017

Love AdRoll as an easy to use retargeting tool!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

I use AdRoll in my role as a digital marketing manager to retarget our website visitors with display ads and Facebook ads. As a member of the lead gen/revenue marketing team, I am focused on converting new leads at the top of the marketing funnel. Adroll helps bring in a consistent number of conversions on our content each month, depending on what we are promoting in our display ads. AdRoll helps us keep website visitors engaged after they visit for the first time.
  • Ad placement. Our ads see good engagement where AdRoll places them.
  • Campaign customization. There are many targeting and budget options within the campaign setup.
  • Reporting. AdRoll provides simple, streamlined reporting on impressions, clicks, conversions, spend, etc.
  • Segmentation. It's pretty easy to set up conversion segments and track where we are seeing conversions.
  • I would like to see better attribution reporting. Some of AdRoll's new features try to tackle this but I haven't seen much value from this yet. Would love to know where my campaigns are overlapping, if specific people are contributing to impressions across multiple campaigns.
  • Examples of high performing display ads, suggestions on how to improve design and conversions.
  • Access to the prospecting campaigns. I'm super interested in using this feature but have not been given access or any information on how to get up and running.
  • Consistent number of conversions each month, dependent on current campaigns running.
  • Stronger brand awareness with website visitors. More returning visitors.
AdRoll is super helpful if you are looking to re-engage specific segments of your website traffic. It works best if you have enough web traffic each month to set up ad groups that include and exclude groups of visitors for more targeted ad campaigns. AdRoll also offers great options for retargeting on Facebook which is usually super effective.

AdRoll Feature Ratings

Ad Campaigns
9.5
Ad campaign creation
9
Ad deployment
10
Display advertising
9
Ad display and retargeting segmentation
10
Ad Network Integration
Not Rated
Data Transfer
Not Rated
Ad Reporting & Analytics
8.0
Ad dashboards
8
Ad performance reports
10
Ad conversion tracking
10
Ad attribution reporting
7
Cross-channel ad management
7
Ad forecasting and optimization
6

AdRoll Support

Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - Not necessary. The customer success team has always been able to answer my questions quickly.
Yes - Yes, all bugs or issues have been resolved in the same day or as soon as possible.
I was looking for a custom integration with Uberflip to track conversion segments. It turned out that an integration was not possible so the AdRoll customer success team helped me custom code conversion segments to track Uberflip. They were very helpful and patient throughout the process. My custom conversion segments work great now and are easy for me to continue setting up on my own now.