Adroll Review - Great for Retargeting
November 06, 2021

Adroll Review - Great for Retargeting

Nisha Nevill | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

We use AdRoll as our primary method of retargeting across the web. AdRoll allowed us to set up dynamic campaigns that performed better than Google's.
  • AdRoll helps us retarget prospects across a number of websites and touch points.
  • AdRoll provides you with a customer success manager to provide insights and recommendations.
  • AdRoll will create ads for you if you're short on time!
  • AdRoll should include that time frames for customer viewing windows can be changed - this was very helpful once we implemented it.
  • AdRoll's success just seems kind of random sometimes, it's hard to sometimes make sense of exactly what is working and what isn't.
  • AdRoll struggled to understand our website was blocked by specific countries, they marked our ads as void and we had to have a few conversations to get them to no longer do that.
  • AdRoll has helped us to retarget prospective customers.
  • We've used adroll to generate clicks and conversions, this has helped us increase traffic on our site.
  • AdRoll has provided supplemental traffic to our site on a consistent basis.
Google Ads is our primary channel of advertising but we ran tests of our Dynamic Google retargeting vs Adroll and Adroll outperformed the Google retargeting. AdRoll was an easier process to get set up and start converting. We also found that the support from AdRoll outperformed the support Google offered.

Do you think AdRoll delivers good value for the price?

Yes

Are you happy with AdRoll's feature set?

Yes

Did AdRoll live up to sales and marketing promises?

Yes

Did implementation of AdRoll go as expected?

Yes

Would you buy AdRoll again?

Yes

AdRoll is well suited for businesses that rely on recurring traffic. It does a good job of keeping your company at the top of the mind for customers. AdRoll is easier to set up than Google Dynamic ads and provides results much faster.

AdRoll Feature Ratings

Ad campaign creation
9
Ad deployment
8
Display advertising
7
Ad display and retargeting segmentation
7
Sequence targeting
5
Data Transfer
7
Ad dashboards
8
Ad performance reports
8
Ad conversion tracking
7
Ad attribution reporting
9
Cross-channel ad management
9
Ad forecasting and optimization
7