Influitive's AdvocateHub streamlines advocate marketing
May 18, 2015

Influitive's AdvocateHub streamlines advocate marketing

James Sweeney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdvocateHub

AdvocateHub is being used to pursue advocate marketing, to utilize our own customers as promotors of our brand. Through AdvocateHub, we offer opportunities for customers to promote our brand and product, and we reward and recognize them for doing so. It is used by our marketing department, but it also has the capacity to be used by customer success. It doesn't address any problems, per se, but it enables us to engage with our customers and enable them to do marketing on our behalf at their own desired pace and scale. Customers are a valuable asset for marketers, and AdvocateHub unlocks that capability.
  • Enables customers to give referrals and serve as phone references, and enables us to reward them for helping us. This is great because we don't have to ask them specifically to help; they opt in.
  • Provide great customer and technical support. This is important because they are a small company, and it's great to see that this is a focus of theirs as they grow.
  • Their software offers powerful targeting of marketing activities to particular segments of customer advocates. This is important because it connects the right customer advocates with activities that are good for them and for us.
  • SFDC integration is not as robust as I would like it to be. I'd like to see better capabilities for mapping contacts.
  • Some users encounter issues when they are a member of one company's hub and try to sign up and join another's. It's not clear that they have to log in with the same account, which can make for some confusion.
I haven't personally encountered any other advocate marketing services.
AdvocateHub is great for B2B. It is also great for big companies, but small companies can still take advantage of the service available.

Before buying, it's important to ask yourself:
Is our customer base big enough?
Is our customer base happy enough?
Do we have someone who can dedicate at least a few hours a week to this?
Is our customer success team okay with us turning customers into advocates?