Digital Marketing Software at a Good Value
Anonymous | TrustRadius Reviewer
March 31, 2020

Digital Marketing Software at a Good Value

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Agency Analytics

We use Agency Analytics to bring data from various digital sources into one clean dashboard for our clients. We also use the SEO audit feature to help make us more efficient with the technical aspects of SEO.
  • Data Visualization
  • SEO Audit
  • Ad Reporting
  • Custom Conversion Tracking
  • Customized Data
  • Filtering Data
  • Improved Efficiency
  • Better Data and Reporting
Agency Analytics is a great value. It offers enough tools and features that are very useful, and it's a more affordable platform than other similar tools. It is missing some key depth in both SEO and reporting, which is a shame. It does do a much better job at bring digital efforts into one platform. Overall it's a good digital marketing tool.
For the price, it's a great value and offers the key features you need as a digital marketer. I would've given it a higher score if it offered a little more advanced functionality for bringing in data. You're largely stuck with the metrics/dimensions that they offer out-of-the-box. If it offered that, the tool would save a considerable amount of time on reporting.

Do you think Agency Analytics delivers good value for the price?

Yes

Are you happy with Agency Analytics's feature set?

Yes

Did Agency Analytics live up to sales and marketing promises?

Yes

Did implementation of Agency Analytics go as expected?

Yes

Would you buy Agency Analytics again?

Yes

Agency Analytics is a good tool for agencies that want fairly robust data visualization for an affordable cost. The price is reasonable and it can grow at a fair rate as you get more clients. It's also very useful when completing SEO audits for the client. If you're a large or digitally-focused agency, it's probably not as robust as you'd want it to be. But for the price, it's a great tool.

Agency Analytics Feature Ratings

Backlink management
7
SERP ranking tracking
8
Page grader
9
Competitive analysis
7
Site audit / diagnostics
9
Site recommendations
9
Task management
5
Local SEO
8
Global SEO
8
Integration with web analytics tools
7