This Platform is Fatally Flawed and Cannot Support an Email Marketing Program
March 16, 2022

This Platform is Fatally Flawed and Cannot Support an Email Marketing Program

Kimberly Kupferman | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Overall Satisfaction with Agile CRM

We use AgileCRM for sending marketing outreach, like newsletters and webinar reminders.
  • Easy to login
  • Good for simple marketing needs
  • The email template building tool is inflexible although it is simple to use and looks nice if you can work within its parameters.
  • Customer Support is not committed to finding answers and providing the best solutions. Many times each support person has a different answer or fixing a bug will take up to 2 weeks to address. They do not seem to understand that they are an online marketing platform that requires solutions within hours (or maybe days) and not weeks.
  • At some point in mid-2021, the process for sending out emails to 10s of thousands of contacts stopped functioning as simply and effectively as it had in the past. My staff (which I use as test cases) was no longer receiving emails, even though it showed in the system that they had received it (and no, it wasn't in spam). The bandaids that they provided me would work for one or two mailings and then stop working again. I was regularly trying to get customer support to find my answers but they were never able to solve my problem. The basic functionality that I appreciated - sending out nicely formatted email newsletters - is now completely gone and the platform is useless for our needs.
  • The reporting tools are awful and poorly configured. Querying on groups of people is inconsistent and inaccurate. There is no segmentation feature that I found that was actually effective.
  • We can't actually communicate with our 18K+ contacts so we are losing connections and missing out on investors in our funds. We are 100% losing business.

Do you think Agile CRM delivers good value for the price?

No

Are you happy with Agile CRM's feature set?

No

Did Agile CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Agile CRM go as expected?

I wasn't involved with the implementation phase

Would you buy Agile CRM again?

No

It says it is sending out emails but the emails are not reaching their intended recipients. Reporting is terrible. Customer Service is not dedicated to serving its customers and solving their problems.
They don't have useful documentation on how to use their system. The support videos they do have are 3-4 years old which makes them ineffectual since there were product updates in the last couple of years. Their support staff will not go the extra step to actually follow up to ensure the solutions they provide are working, nor do they actually find solutions that work for more than a week. I've never seen such a terrible customer support team for a subscription platform.
It was well-suited for simple email marketing outreach but no longer since it doesn't actually send out email anymore. It is useless for reporting and incredibly difficult to segment for testing and/or specialty emails.

Agile CRM Feature Ratings

Customer data management / contact management
1
Workflow management
Not Rated
Territory management
Not Rated
Opportunity management
Not Rated
Integration with email client (e.g., Outlook or Gmail)
1
Interaction tracking
1
Channel / partner relationship management
Not Rated
Case management
Not Rated
Call center management
Not Rated
Help desk management
Not Rated
Lead management
Not Rated
Email marketing
1
Task management
Not Rated
Billing and invoicing management
Not Rated
Reporting
Not Rated
Forecasting
1
Pipeline visualization
1
Customizable reports
1
Custom fields
1
Custom objects
Not Rated
Scripting environment
Not Rated
API for custom integration
Not Rated
Not Rated
Role-based user permissions
Not Rated
Single sign-on capability
Not Rated
Not Rated
Social data
Not Rated
Social engagement
Not Rated
Marketing automation
Not Rated
Not Rated
Mobile access
Not Rated