It's great for more than one person - Has some room to really be a leader in the industry.

It really needs more Instagram features, and I would like to be able to makes notes on the calendar.

I've worked with more responsive platforms where support chats are available and not just by email.

For clients who need approval processes and don't trust you to make the right decision - people who hire contractors for social media. Anyone who wants a queue of content. Even though that doesn't seem very engaging - it serves the purpose of visibility, like 4 posts per day on Twitter. If you want to see nice analytics.