Item: Agorapulse
Rating: 8
Author: Katarzyna Barzan

Use Cases and Deployment Scope

Our organization uses post scheduling for social media as well as community management & reporting. We use the scheduling tool mostly for Instagram and LinkedIn posts, and the community management tools for all of our social media profiles (e.g. we automatize our responses to messages as well as use inbox assistants to filter certain phrases. We use Agorapulse broadly for our day-to-day social media management and gathering data.

Pros and Cons

Community management
Reporting
Community management

A/B testing
Alerts for increased engagement with particular post
Trends from other related / selected profiles

Return on Investment

Helped us select best time to post based on user activity
Helped us gather more data for reporting
Automatized our community management, thus making it faster

Alternatives Considered

Hootsuite

We selected Agora due to better pricing for the core features we use so we don't feel that we are overpaying for tools we are not using much. Also, in comparison to Hootsuite, Agorapulse has better a community management tool, allowing labeling and easy automation which is key for us.

Key Insights

Do you think Agorapulse delivers good value for the price?

Yes

Are you happy with Agorapulse's feature set?

Yes

Did Agorapulse live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Agorapulse go as expected?

Yes

Would you buy Agorapulse again?

Yes

Other Software Used

Mailchimp, Later, Sotrender, Echobox

Usability

I gave this rating because although we are overall happy with Agorapulse, there is always space for improvement. We would like to see even more possibilities when it comes to community management - such as the option to delete/hide all the user comments when banning, e.g. in the case of trolls. It would also help to get notifications when there is a spike in engagement for a certain post. A/B testing is a must.

Support Rating

I gave this rating because we are very happy with the support and customer service provided by Agorapulse. We see constant updates to the interface as well us improvements to their tools. Whenever we encounter a problem, the Agorapulse team is always quick to respond and provide a soultion. We also receive regular updates via e-mail.

Likelihood to Recommend

The scenario for which Agorapulse is well suited is for a small business that wants to easily manage their social media profiles since it's easy to integrate all relevant accounts as well as cooperate with your team members. A scenario where it's less suited is for large businesses with a lot of traffic and a lot of data to process, as well as a huge follower base to manage.

Our business has been successfully Agorapulsed!

Overall Satisfaction with Agorapulse