Item: Ahrefs
Rating: 10
Author: Carl Pieri

Use Cases and Deployment Scope

Ahrefs is being used to help us monitor our traffic, how we are ranking for certain keywords and what keywords we would like to go after next. It helps us keep an eye on our own work but also our competitors and the available green space that we have yet to explore at this time.

Pros and Cons

Keyword explorer
Site audit
Traffic tracking

User Interface
Design
in-app ads are intrusive

Return on Investment

Increased traffic
Greater clarity around goals
More net new site visitors

Alternatives Considered

Semrush

Ahrefs is more flexible for a large organization and overall has more features than competitors packed within a single tool. Other tools just don't have as much ability as the Ahrefs tool does. We also found the UI to be overall better on Ahrefs and easier to understand than most competitors.

Key Insights

Do you think Ahrefs delivers good value for the price?

Yes

Are you happy with Ahrefs's feature set?

Yes

Did Ahrefs live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Ahrefs go as expected?

I wasn't involved with the implementation phase

Would you buy Ahrefs again?

Yes

Other Software Used

Greenhouse, Slack, Adobe PhotoShop

Likelihood to Recommend

If you are trying to establish recurring traffic to your website, want to increase traffic, or want to monitor current traffic then ahrefs is a great tool for you to use at your organization. You can see what keywords you rank for and also those that competitors rank for. Its also helpful for finding keywords with good traffic volume that aren't too hard to compete for.

Ahrefs gives great insight into our traffic and also helps us discover untapped opportunities

Overall Satisfaction with Ahrefs