Programmatic partner that has potential
October 24, 2022
Programmatic partner that has potential
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with AppLovin Max
We used MoPub before AppLovin Max. On the programmatic side of things, it worked perfectly for all of our apps. MoPub/AppLovin Max is used by the monetization team. We're using them to execute programmatically, which is helping us scale our ad revenues. Among all of our mediation platforms, AppLovin Max is the main source of our ad revenues.
- Lightweight SDK with waterfall setup
- Large support for every ad format possible
- Great display of analytics
- Amazing support team
- Their take on ad monetization is one size fits all. They should consider treating every app differently instead of treating all apps as gaming apps.
- eCPM are not comparable to what we were getting from MoPub
- Not as many levers for the monetization team to pull as we had with MoPub
- A/B testing - experiment with ad formats
- Growth support
- Automation on in-app bidding
- CPMs are very low compared to other mediation partners which has caused a negative impact on our revenue
We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.
Do you think AppLovin MAX delivers good value for the price?
Not sure
Are you happy with AppLovin MAX's feature set?
Yes
Did AppLovin MAX live up to sales and marketing promises?
No
Did implementation of AppLovin MAX go as expected?
I wasn't involved with the implementation phase
Would you buy AppLovin MAX again?
No