Transparent and Affordable Experts
September 02, 2020
Transparent and Affordable Experts
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Attribution
- Marketing Analytics Dashboard
Overall Satisfaction with AppsFlyer
AppsFlyer was purchased and is being managed by our digital department. AppsFlyer was recommended for attribution by both the Adobe Experience Cloud and Google Marketing Cloud because of the ever-changing landscape mobile attribution. AppsFlyer helps us attribute marketing spend and effort for our mobile apps easily. They build and maintain the relationships with 3rd-party advertising platforms to automatically attribute installs allowing us to focus more on our product offering than tracking issues.
- Mobile Attribution
- Customer Service
- Easy Dashboards and Reports
- Adapting to Industry Changes
- Invoices only available upon request
- Have to create multiple "apps" for testing
- Separate reporting area for iOS and Android
- Increase ad spend on platforms resulting in events not just installs
- Adobe Analytics
- Facebook Advertising
- Adform
- Google Analytics
- Branch, Adobe Experience Platform and Firebase
We preferred finding a third party that integrated with both Adobe Analytics and Google Analytics to provide flexibility in tools we chose to tracking our mobile apps. AppsFlyer also had the most affordable and transparent pricing than others we evaluated.