A brief look at Aprimo and comparisons
November 21, 2018
A brief look at Aprimo and comparisons
Score 6 out of 10
Vetted Review
Verified User
Software Version
On-Demand
Modules Used
- Campaign Management
- Marketing Operations
Overall Satisfaction with Aprimo
Across the whole sector organization. It allows for campaign management - through submission, editing, review and deployment and the HTML of email campaigns - creating, editing, printing, final files for banners/web ads/large prints/etc.
- I love in particular the ability to add comments directly on the piece I am making edits/comments against
- It is organized in a way that is easy to tell which sections you must fill out
- Perhaps it was an internal issue but majority of our back end admin was based overseas and this made time zone challenging
- We could not edit a small change ourselves and would need an admin to edit it - this was silly when it was something simple like one missing word
- Internal tool once implemented so save on external design fees
- Oracle Eloqua and Canva
- Canva is quicker/easier to use for a quick image design
- Eloqua has greater email functionality
- Aprimo was a cheaper cost at the time but products [are] in review always.