Manage the full asset lifecycle with Aprimo
October 08, 2021
Manage the full asset lifecycle with Aprimo
Score 8 out of 10
Vetted Review
Verified User
Software Version
On-Demand
Modules Used
- Marketing Operations
- Digital Asset Management
Overall Satisfaction with Aprimo
We use the Aprimo digital asset management solution across the different business units of our company with approximately 10K users. The business problem it solves for us is centralizing management of intellectual property rights, creating a single source of truth for optimal re-use of assets, and a use as a hub to distribute content to different touch points to enforce quality and consistency of our brand message.
- Enables the organization to search, download, and share assets across the organization
- Aprimo has an extensive suite of products that strengthen each others' capabilities--DAM, MRM
- The Aprimo team provides good support to us as a customer--consultancy, troubleshooting
- Transition of old to new UI could be faster
- With the MRM part, there are some usability aspects that can be improved to make the lives our users easier
- License costs for light users high (MRM)
- Pace of new innovations/developments could be improved
Do you think Aprimo delivers good value for the price?
Yes
Are you happy with Aprimo's feature set?
Yes
Did Aprimo live up to sales and marketing promises?
Yes
Did implementation of Aprimo go as expected?
Yes
Would you buy Aprimo again?
Yes