Improved efficiency with highly customizable system

Aprimo is fantastic and is well suited for larger companies, especially those that are looking to use the system for multiple types of assets across multiple teams or business portfolios or who want the high potential for integration opportunities with systems. It is great where customization or potentially unusual combinations of use are required. It has multiple modules, which are ideal for scenarios where users want to incorporate the different aspects of work, including workflow, brand templates, approval and amendment processes, and integration possibilities with REST API use. It would be less suitable in a scenario where a very simple setup for just storage of assets is required, or where there is a very small, non-technical team working with it.

Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.