Aprimo Review from a Long-Time Partner
November 15, 2021

Aprimo Review from a Long-Time Partner

Jean Jimenez Lauth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Aprimo DAM
  • Aprimo Work Management

Overall Satisfaction with Aprimo

Solutions Plus is an 18-year partner of Aprimo and performs activations/implementations of their software as well as BI reporting for our joint customers. Aprimo DAM is an enterprise digital asset management software allowing users to manage all of their content strategy and execution. Used with Aprimo's work management software, workflows can be configured to streamline marketing operations. Data and metrics from the Aprimo platform can be easily reported on from out-of-the-box reports as well as custom reports from popular reporting tools like Tableau and Microsoft Power BI.
  • Aprimo DAM provides an enterprise-level centralized hub and a single source of truth for all content.
  • Aprimo Work Management improves efficiencies and productivity from ideation to execution, building workflows that are specific to the unique processes of a business.
  • Aprimo integrates easily with all upstream and downstream applications with their API and other connect tools.
  • Aprimo is regularly improving its platform with feedback from its active customer base. There are times that customers are waiting for new features that are not on Aprimo's immediate priority list.
  • Because Aprimo is so multi-faceted and configurable, it can be over configured by new users. Partners like Solutions Plus and other long-time Aprimo partners have years of experience preventing customers from "boiling the ocean" when starting out, ensuring their processes are well thought out before their activation project begins.
  • Because Solutions Plus is a partner of Aprimo, we are not measuring ROI for ourselves but assist Aprimo customers to report on and gather key insights to prove the value of using Aprimo.

Do you think Aprimo delivers good value for the price?


Are you happy with Aprimo's feature set?


Did Aprimo live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Aprimo go as expected?


Would you buy Aprimo again?


Aprimo is ranked as a market leader for both digital asset management and work/productivity management software and has a large roster of marquee customers who are satisfied and successful with Aprimo.
Aprimo is definitely best suited for large, enterprise companies, particularly for those in regulated industries like financial services, life sciences, and manufacturing where regulatory compliance is important. That is not to say that smaller companies are not a good fit for Aprimo. Aprimo DAM is a good fit for any mid-sized company that requires a feature-rich DAM.