Fairly easy adoption by new users

We use Aprimo as a Primary source of asset storage and access and even integrations with multiple platforms in the coming months will surely gonna doubled the users, assets even though we already have a large number of users and assets, and yes we as a customer and as a product user we find best in customization as per business requirement, Deep understanding of marketing, integrations are seamless, heavily customizable, m2m, lead management modules are perfect. I like how everything is structured and how everything is easily found Aprimo is good at its own content marketing and repository. We can store the contents like media and files in any location of their shared repository. Helps in planning, creation, storing, and distribution all in one place.