Aprimo DAMN good!
Updated March 06, 2023
Aprimo DAMN good!
Score 10 out of 10
Vetted Review
Verified User
Software Version
On-Premise
Modules Used
- Marketing Operations
Overall Satisfaction with Aprimo
I use Aprimo DAM as Digital Asset Librarian with a
Librarian account. My main duty is to review the materials that contributors add
to the DAM. I usually work with Aprimo MO managing tasks, and the DAM Library
managing collections.
The main business problem that the product
addresses is the level of interactivity that the user can have with the platform,
there is a lack regarding the interaction that the user can do with the assets,
as for example rate content, like, etc.
Librarian account. My main duty is to review the materials that contributors add
to the DAM. I usually work with Aprimo MO managing tasks, and the DAM Library
managing collections.
The main business problem that the product
addresses is the level of interactivity that the user can have with the platform,
there is a lack regarding the interaction that the user can do with the assets,
as for example rate content, like, etc.
- New look and feel of the interface
- User support and quarterly updates
- Training opportunities
- Missing functionalities from the old UI and the new UI
- Needs to improve the search engine
- Possibility to extract more reports/analytics by the administrators
- More tooltips for advanced search
- Reduced costs
- Reduce cycle times
- Increase the % of reuse
Do you think Aprimo delivers good value for the price?
Not sure
Are you happy with Aprimo's feature set?
Yes
Did Aprimo live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Aprimo go as expected?
I wasn't involved with the implementation phase
Would you buy Aprimo again?
Yes