Aprimo - Excellent DAM & Marketing Ops Platform
January 19, 2022
Aprimo - Excellent DAM & Marketing Ops Platform
Score 8 out of 10
Vetted Review
Verified User
Software Version
On-Premise
Modules Used
- Marketing Operations
- Aprimo DAM
Overall Satisfaction with Aprimo
Aprimo was selected to the Digital Asset Management tool for our Intellectual Property. Initially, the use case was for IP cataloging and appending of a chain of creation information, but we have since moved to use this as a production tool and are increasingly using the Operations function for asset approvals, scheduling, and other workflows.
- Digital Asset Management
- Process Comliance
- Process Automation
- UX is improving, but has ground to cover
- Support documentation is patchy
- The backend requires a long time to master
- Improval in compliance from automated approvals
- Faster approval turnaround times (50%+ in some cases)
- Much better access to assets within the company
Do you think Aprimo delivers good value for the price?
Yes
Are you happy with Aprimo's feature set?
Yes
Did Aprimo live up to sales and marketing promises?
Yes
Did implementation of Aprimo go as expected?
Yes
Would you buy Aprimo again?
Yes
I came onto the team after the selection process.