AMSOD Review - a 2 year experience.
November 09, 2013

AMSOD Review - a 2 year experience.

Ricardo Camargo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Aprimo Marketing Studio On-Demand

Modules Used

  • Campaign Management

Overall Satisfaction

Pros

  • Database segmentation - Aprimo's segmentation tool is very complete and allows the user to do advanced selections and multiple simuntaneous actions.
  • Deliverability - Aprimo has a very high delivery rate in my experience.
  • Lead Management - The lead management tool is powerful and allow users to define personal criteria for lead nurturing.

Cons

  • Compatibility - I had some problems with my corporate firewall, internet browser configuration and the fact that Aprimo runs only on Microsoft Internet Explorer.
  • The online performance has a lot to improve. The user interface response time sometimes is bigger than we'd like.
  • Aprimo does not have native integration interface, so we had to buy another tool to integrate it with our CRM and ERP systems.
  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Aprimo does not have a full support team in Brazil and does not have account manager to help us develop and improve our processes.

An important factor is that Aprimo is more expensive than other players in the market, so the ROI has to be very clear in order to renew the contract.

Besides these problems, Aprimo is a very powerful tool and allow us to do a lot of tracking and analysis in our contact database at the same time is a complete email manager.
Aprimo is a powerful communication tool for digital marketing professionals and amplifies the costumer experience tracking in email messages as well on websites, through microsites, forms, user responses and downloads. The segmentation and trigger tools are very intuitive and powerfull allowing campaigs to be more precise and get better results.

Aprimo Report makes the marketers life easier too, making response times a lot better.

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