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Aprimo in Metro C&C
Updated June 16, 2015

Aprimo in Metro C&C

Gabriele Minichillo | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Aprimo Marketing Studio (On-Premise)

Modules Used

  • Campaign Management

Overall Satisfaction with Teradata Integrated Marketing Cloud

Metro C&C uses Aprimo to manage all Direct Marketing campaigns, select customers for e-mail sends, SMS and survey. I work in the CRM Team and I'm the only employee that uses Aprimo.
  • Intuitive mask
  • Easy to use
  • No limits to create campaign
  • Execution time
  • Simply customize analysis
  • Easy linked to other platform
  • Reduce error risk
It is less appropriate for analyzing customers behavior and for sending quickly newsletters

Using Teradata Integrated Marketing Cloud