Item: Aurea CRM
Rating: 7
Author: Kerem Kececi

Use Cases and Deployment Scope

Since I'm Sales Engineer, I'm using it for daily sales & business development activities such as activity reports after customer visits, offer creations, follow up of opportunities and hot projects etc. Product information or marketing event invitations are also made by using it via emailings. Meeting reports are also prepared by using it for our company's quarterly meetings.

Pros and Cons

customised and detailed query preparation
offer creation
creation of detailed activity reports

slightly complex user interface and menu items
very slow loading speeds particularly for mobile smartphone use
missing information for current or next steps of the menu while typing or entering something

Return on Investment

positive impact for efficiency of indoor sales activies
positive impact for better report preparation
negative impact for mobile use

Alternatives Considered

Oracle Siebel CRM

I didn't select Aurea CRM myself. Since our company is global, our headquarter has selected Aurea CRM after certain years of old Oracle based Crm use. As far as I know the old one was having some weaknesses about reporting, analysing via queries, lack of marketing activies etc. That's why our top management has selected Aurea CRM for a better solution which I highly agree with it except terrible mobile use.

Key Insights

Do you think Aurea CRM delivers good value for the price?

Yes

Are you happy with Aurea CRM's feature set?

Yes

Did Aurea CRM live up to sales and marketing promises?

Yes

Did implementation of Aurea CRM go as expected?

Yes

Would you buy Aurea CRM again?

Yes

Other Software Used

Zoho CRM, HubSpot CRM

Usability

Since it's providing useful features, I like to use Aurea CRM on my company PC at the office for my daily activities. However, we are in highly digital age via mobile devices particularly smart phones and we need to use softwares even in mobility which is highly weak feature of Aurea CRM and needs to be improved as soon as possible.

Support Rating

I'm not getting in touch directly with Aurea CRM support team member because they have trained our company's IT team members that are in direct contact with Aurea CRM support channel. As far as I know, the overall support for Aurea CRM is quite good and highly prompt in a professional way.

Likelihood to Recommend

I have prepared deeply detailed customised queries to prepare detailed customer reports including markets, segments, classifications and potentials to present to our company management which have been highly appreciated. So, it was well suited in that case. Since I'm traveling a lot for customer visit activities, I frequently need to use it as mobile but it's slightly nightmarish to use its unfriendly search function as well as very slow loading speeds. So, it's less appropriate in that case.

Useful CRM assistant for daily sales activities

Overall Satisfaction with Aurea CRM