Autopilot is the future of marketing automation
February 14, 2019
Autopilot is the future of marketing automation
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Autopilot
We use Autopilot for lifecycle email marketing, lead scoring, segmentation, and to perform various marketing and sales automation functions. Before onboarding Autopilot, we weren't able to personalize communications, target prospects and customers with highly relevant content, properly track contact activities through the funnel, and flag contacts for follow up at the right time in their discovery process.
- Email marketing
- Journey building
- Integration with other technology
- Onboarding and customer support
- There really isn't much. If you're looking for a system that has everything from landing pages to NPS and complex lead scoring built-in rather than tightly integrated, Autopilot may not be your best option.
- Decreased the hours spend manually cleaning contact lists and prepping mass email sends.
- Lift in overall email engagement, including deliverability, open and click rates, CTOR, etc. due to the ability to personalize and segment email lists.
- Saves time for the entire sales team by automating many of their sales communication processes.
We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing automation vendors. The primary reasons were the features available: ease of use, integration with other systems, APIs & ability to customize, flexible subscription management, customer support, and price.