The best email marketing software for marketing pros
December 06, 2018

The best email marketing software for marketing pros

Joe Gatto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AWeber

We use AWeber to build our email list and stay in touch with prospects and customers. We know who is engaging with us and can give them extra attention, which leads to sales. It's used across the whole organization. AWeber makes it as easy as possible to build an email list, and then keep in touch with people, as it provides useful analytics.
  • AWeber makes it as easy as possible to build an email list, and then keep in touch with people, as it provides useful analytics.
  • I can track who clicked on certain links to determine their level of engagement. This is important because I can follow up with a phone call to the best prospects.
  • It's easy to save templates and reuse them, which saves time.
  • It's a bit clunky and slow sometimes.
  • I wish it didn't count duplicates as unique subscribers.
  • I wish I could set a default font and style.
  • We get our money's worth.
  • AWeber has a positive ROI.
  • Nowadays it's just a cost of doing business online, and AWeber does email marketing very well.
AWeber is more robust, and for professional marketers because it has so many features like tagging, and moving people to different lists based on triggers. Its analytics features are important for marketing managers.

AWeber's deliverability is better than MailChimp or Constant Contact because when a user receives it via Gmail it says it's coming from the sender and not just a list with many characters.
AWeber is perfect for building an email list for SAAS companies, e-commerce stores, paid newsletter writers, local businesses, tourism businesses, and other types of digital marketers.

For example, a tourism business could send guests an email in various languages encouraging guests to leave a review on the major booking sites — TripAdvisor, Agoda, Booking.com, etc., and send it to guests after checkout. It's easy for customers to sign up in person too with AWeber's Atom app for a smartphone or tablet.

AWeber Feature Ratings

WYSIWYG email editor
8
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Dashboards
9
Standard reports
10
Custom reports
8