Mockups in a Jiffy makes Basalmiq a welcome tool for agile marketing groups
December 03, 2018
Mockups in a Jiffy makes Basalmiq a welcome tool for agile marketing groups
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Balsamiq
We create a great deal of affiliate properties, and since the business case comes from marketing, we often need to describe mockups in detail to our in-house design team. Balsamiq helps us standardize the design process and give an even means of communication from marketing to design channels with little risk of misinterpretation or conjecture.
- UX design
- Easy to learn, easy to pick up and implement for marketing associates without much design experience.
- Integrates well on browsers and thus makes it easy to present.
- Menu interface for adding design elements can be confusing to a newcomer
- Text input function can be a bit clunky
- Less-than-stellar performance on non-traditional browsers
- Reduced dev cycle time on affiliate websites by 40%
InVision integrates well with Photoshop but Balsamiq has a much more intuitive pick-up-and-play quality that makes it a useful entry tool to marketing teams just getting their feet wet in the design process. The standardized layout and methodology also gives it an edge if you work in a team with multiple designers.