Basis DSP - Great value, low cost of entry for SMBs
December 28, 2018
Basis DSP - Great value, low cost of entry for SMBs
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Basis DSP
Basis is a DSP we've used for hyperlocal, in-app display advertising and retargeting. It's got relatively low minimums and excellent advanced targeting. One of its core features is the ability to bring up a map and geofence around very precise areas to show ads just within that space - useful for any kind of event marketing.
- Geofencing/hyperlocal ads
- In-app advertising
- In-app retargeting
- Hyperlocal retargeting
- Pricing is somewhat opaque, especially ad network costs
- The creative approval process is S.L.O.W. - plan for up to 72 hours before approval (no same-day campaigns)
- Interface is clunky
- Positive - happy clients that got the results they wanted
- Negative - junior staff without training created overly expensive campaigns
The primary reason for an agency or an SMB to use Basis is cost -- unlike other platforms which are full service or enterprise platforms with aggressively high minimums, Basis is well suited for proofs of concept and smaller campaigns. It can scale up, but the entry-level pricing and self-service portal make it a great fit for SMBs.