Item: Benchmark Email
Rating: 8
Author: Jeya Chelliah

Use Cases and Deployment Scope

We used it for email marketing. We also sent out our eNewsletters to the Scientists Benchmark software to help us to send out bulk emails to promote our eNewsletter.

Pros and Cons

User-friendly
Easy to create email templates
Very detailed tracking information

Multiple subscription list managements
Click-throughs details for each URLs
Difficulty in uploading new subscribers list

Return on Investment

Increase our subscription
Overall business awareness increased
Allow us to do segmented (targeted ) email marketing

Alternatives Considered

Mail Chimp. Vertical Response

Other Software Used

Vertical Response, Mailchimp, ON24

Likelihood to Recommend

Well suited for small business email marketing with a small number of subscribers on its email list. NOT suitable for larger list that need detailed metrics of the email campaign.

Marketing Genius

Software Version

Modules Used

Overall Satisfaction with Benchmark Email