Multi Touch Attribution on Steroids
December 06, 2018

Multi Touch Attribution on Steroids

Melissa Davies | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bizible

Bizable is being used to provide marketing insight and ROI reporting. Bizable allows us to track interactions across channels regardless if it's property - so we can see how many touches it takes before a person becomes "known". We also use it to track interactions on an account basis to support our ABM programs.

[It's] Multi touch attribution on steroids.
  • Tracking and reporting on buyer journey
  • Customizable shopping cart (when shopping cart is gated)
  • Being able to determine the buyer's journey across channel
  • True ROI not just what was the last or the first touch - example - statistics say it takes 7-10 touches before someone engages (fills out of form) with you-you are paying for those 7-10 touches but aren't able to actually attach a revenue to those touches with traditional MAP systems - you can really only capture the last thing they did - but all the other affected. With Bizable you can see and now you can justify your budget much more accurately. Data vs. gut.
If you are marketing across different channels - Paid Search, Organic Search, Programmatic Display, Email, Third-Party, etc., in order to properly evaluate if its working and what are the highest performing buyer journies and ROI - specifically multi-touch - you need Bizable otherwise you are really only able to see what they did after they were known vs. what drove them to become known.

Using Bizible

3 - Marketing
1 - Marketing knowledge
Data analysis
  • Multi-Touch Attribution
  • ABM Reporting