Bizible is a great tool, but be mindful of the setup and a potential need for data visualization software
June 04, 2019

Bizible is a great tool, but be mindful of the setup and a potential need for data visualization software

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bizible

We use Bizible to help tie marketing efforts to revenue. Before, we were having difficulty connecting which efforts actually produced how much revenue, and what influenced revenue. Marketing ops brings this tracking into Tableau to help show ROI in reports so all stakeholders can see what is working and what isn't.
  • Ability to create custom campaign tracking for attribution.
  • Ability to use different attribution models to answer different marketing questions.
  • Their customer support is helpful.
  • There was a pretty steep learning curve to implement what our company needed.
  • The "Discover" section of Bizible isn't as useful as we had hoped. We really need something like Tableau to tell the story.
  • We are able to understand which programs/tactics, etc. are generally performing better than others.
  • We are also able to figure out which assets seem to be more popular in the overall customer journey.
  • Negative - it would be nice to have more a la carte offerings as we might need one thing from Tier 2 subscription, but don't need anything else from that level.
BrightFunnel and Bizible are pretty comparable. If I remember correctly, one interesting thing was the ability of Bizible to track to keyword level of the first touch, whereas I'm not sure BrightFunnel could do that. BrightFunnel operates outside of Salesforce, which could be good or bad depending on how you view things. They are fairly similar, but we happened to get special pricing being part of a certain group, so this helped sway the decision.
Bizible is well suited if you want to figure out which marketing programs/tactics are actually contributing to revenue, and if the return justifies the expense. Example, Initially we might do a tradeshow and only have 4 leads come from it. On the surface, it looks poorly but using Bizible we can see that these helped produce $2 million in revenue. This might be compared to a PPC campaign, which produced 100 leads, but only $100K in revenue was produced. We have a little more complex marketing setup and many of our channel partners can't report into our Salesforce instance, so it makes it difficult to track how effective these efforts are from a revenue standpoint. As mentioned, the Discover section isn't as helpful to me in campaigns, as I feel like I have to send it to marketing ops and tie it with other data to get the insights I need. Initially, I thought it would be a fairly robust self-serve item, but this didn't turn out to be the case.