Bizible Offers Great Insight Into Attribution Sources
Anonymous | TrustRadius Reviewer
October 31, 2019

Bizible Offers Great Insight Into Attribution Sources

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Bizible

Bizible was used by the marketing, sales and business operations teams to determine the life cycles of prospects and new customers. This helped us answer questions about the journey prospects would take, and the average timeline of that journey, before they signed on with us. Previously, we didn't have much insight into the process and the attribution model only account for first and last touch, so Bizible was able to provide us with a more holistic view.
  • Providing insight into the behaviors of prospects and clients.
  • Allowing us to choose the attribution model that works best for our organization.
  • Giving us data to show which campaigns and efforts were making an impact during the buying cycle.
  • We could only look at activity at the contact level, but we really wanted to be able to see activity at the account level.
  • The ROI dashboard could be a little more user-friendly with easier filtering functionality.
  • It would be great if they had more integrations so we could get a more holistic view across all efforts, but that is most likely in the works.
  • Allowed us to more accurately project MQLs and pipeline based on historical data within Bizible.
  • Increased our ROI on marketing campaign spend since we could see which channels were generating the most qualified leads.
  • Reduced the amount of time we had to try to manually pull numbers to report back to the leadership team.
Bizible provided us with more relevant and useful data when it came to attribution, so Bizible was definitely the way to go for us.
Bizible's support team was always available and helpful when it came to any questions we had about improving the setup of our account and as we were trying to determine which attribution model would offer the most insight for our organization.

Do you think Bizible delivers good value for the price?

Yes

Are you happy with Bizible's feature set?

Yes

Did Bizible live up to sales and marketing promises?

Yes

Did implementation of Bizible go as expected?

Yes

Would you buy Bizible again?

Yes

Bizible was great for creating our multi-touch attribution model and allowed our marketing team to gain real insight into our online and offline marketing efforts. It integrated directly with Salesforce, as well, so the sales and Biz Ops teams were able to have access to the same information we were seeing which helped with transparency.

For us, it wasn't the perfect tool only because we tended to look at activity at the account level in Salesforce, but we could only view activity at the contact level within Bizible so there was a bit of a mis-match there.