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Great tool if you know what you're doing
March 03, 2022

Great tool if you know what you're doing

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Commerce Experience Cloud

We use Bloomreach (Exponea) as a CDP and marketing automation tool. Exponea is plugged into our front end as well as integrated with our data warehouse for full, rich information about our customers. The marketing team then sets up automated email and push notification campaigns that address specific customer journey goals.
  • Email marketing automation
  • User behavior tracking
  • Integration with other platforms and services
  • Better integration with cloud other than GCP
  • More frequent synchronization with GCP and S3 buckets
  • More robust tracking with cookies
  • Automation of manual marketing processes
  • Good tracking of marketing campaigns performance
  • Good UI for customer interactions in one place
Good UI, intuitive Good integrations with other platforms and services Well written documentation
We get support but it's been pretty slow. We were facing some issues with iOS app integration and it's taken us way to long to get a meeting between our iOS lead and Bloomreach support to understand how to make it work. Otherwise pretty good.
It took about a month to get everything up and running.
It also requires periodical updates and reviews to ensure the data model robustness and data quality.
We're struggling a bit with the front-end integration as the JS scripts tend to be heavy and put a strain on the page loading time so we needed to optimize that.

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Yes

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Yes

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

Yes

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

Yes

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

Well suited - you need a marketing automation tool and have a dedicated team to maintain data integrations and front-end tracking. Less well suited - for end-to-end CDP that can be maintained without the support of tech teams. In general, the initial setup takes some time and definitely needs to involve the IT/data teams.