Bloomreach Engagement - Upgrade Your Marketing Capabilities to the Next Level
August 31, 2021
Bloomreach Engagement - Upgrade Your Marketing Capabilities to the Next Level
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bloomreach Commerce Experience Cloud
Bloomreach [Engagement] is the home of customer data. Bloomreach [Engagement] plays a vital part in bringing the omnichannel approach to another level in the company. Currently, Bloomreach [Engagement] is used by the Marketing dept. and Customer service dept. We are more relevant to customers in the right channels at the right time. We shifted from "everything to everybody" to well-targeted cross-channel marketing.
- Email marketing
- Cross-channel marketing
- Scenarios
- Segmenting
- Weblayers targeting
- Recommendations on-site implementation
- Decreased CPA
- Increased ROI
- Increased the whole marketing team capabilities and knowledge
The timeline was a bit too swift for us as we did not have the tech resources just for this project, but we had to divide them into 3 different projects that were running at the same time. Also, I would say that the tech teams (ones responsible for the technical implementation) should do an integration course and have an overall understanding of a CDP and Bloomreach [Engagement] especially. That would cut the back and forth questions and issues quite drastically.
Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?
Yes
Are you happy with Bloomreach Commerce Experience Cloud's feature set?
Yes
Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?
Yes
Did implementation of Bloomreach Commerce Experience Cloud go as expected?
No
Would you buy Bloomreach Commerce Experience Cloud again?
Yes