When It Comes To Aligning Sales Insights + Marketing Intelligence, Bombora is leading the way~

Bombora has enabled us to have much more granular intent search behavior amongst the accounts that our Sales teams prospect into. This intent information is shared with Sales so that it aligns both the marketing intelligence + their front-end sales insights in order to paint a better picture of what may be happening in their accounts.

From an ABM function, once you know the specifics of what intent topics you want to list & then on top of that, from a horizontal workloads/vertical perspective, create those topic clusters that fit the mold. Bombora's quality of intent has so far been above average. When I talk to the Sales team & share a lot of what topics are surging that week - often times what we see is the alignment of the data on what is surging for intent to their front-end experience in talking to their customers. We also sometimes experience new discoveries that may be happening at different parts of the account. (Such as different departments)