Bombora has made us more effective.
September 07, 2022
Bombora has made us more effective.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bombora
We needed a way to find companies that were already interested in cybersecurity, and we’re looking for a solution that aligned with our services. Bombora fills this need in multiple ways. First, our SDR team uses Bombora for prospecting. They can easily find companies that are showing interest in topics that correlate with our services, as well as upload a list of target accounts to find the intent level of those accounts. That allows them to prioritize their efforts on the companies that have the most interest. Additionally, we use Bombora to find target accounts for our marketing efforts. It allows us to target the accounts that are likely to resonate and respond to our advertising.
- Makes it easy to find company’s with high intent around our services.
- Makes prospecting more effective by allowing us to focus on the right accounts.
- Allows us to spend our marketing dollars on the accounts that are most likely to convert.
- The organization of reports could be improved to make it easier for different users to find their reports.
- More easily accessible training would go a long way for new users.
- Improved our SDR prospecting effectiveness.
- Allowed us to more efficiently spend our marketing dollars.
- Provided us with refined lists of target accounts that convert ant higher rates tan unrefined lists.
- Terminus
The setup process for Salesforce took a few weeks but it was not a difficult project for our team. After the initial setup, there were still some edits and tweaks here and there, but nothing major.
We have found that the quality of data we get from Bombora is very good. While the data might not be perfect, it is a reliable source that is most often correct and accurate. Times when the data might not be perfect, it is not far off and still provides useful information about the specific company.
Do you think Bombora delivers good value for the price?
Yes
Are you happy with Bombora's feature set?
Yes
Did Bombora live up to sales and marketing promises?
Yes
Did implementation of Bombora go as expected?
Yes
Would you buy Bombora again?
Yes