Bombora - Next Level Intent Data.
September 07, 2022
Bombora - Next Level Intent Data.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bombora
Bombora is used as one of the central key Marketing and Sales tools that are used to find relevant accounts to reach out to. We use it to fill our CRM with accounts that have interest and intent in key areas that are relevant to our business that we can discuss with leads from the company at hand. Some business problem that Bombora solves is the very difficult question in Sales "who is actually looking to purchase our solution." Finding companies in a vertical is easy, but finding companies that are interested in buying right now is hard. Bombora helps to solve that.
- Ordering companies in a given vertical by magnitude of interest.
- Showing what kind of terms are actually being searched by companies.
- Giving users confidence that their outreach isn't falling on deaf ears.
- More search terms.
- More guidance specifically for sales teams (not just marketing).
- Better explanation of how intent is actually calculated.
- better outreach - 50% more leads converted to SQLs.
- Hubspot
I was not involved in integration, but it is easy to use. It is a few fields attached to a company with a list of their search terms and the count of terms.
The intent data is excellent and is the underlying success of all my previous comments.
Do you think Bombora delivers good value for the price?
Not sure
Are you happy with Bombora's feature set?
Yes
Did Bombora live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Bombora go as expected?
I wasn't involved with the implementation phase
Would you buy Bombora again?
Yes