Taking the guesswork out of marketing
September 08, 2022

Taking the guesswork out of marketing

Aly Ryan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

Bombora's company surge data enables us to know (not guess) when companies are in market. When we know what the customer is interested in, our marketing campaigns can become more specific, targeted, and helpful in the buyer's journey. Salespeople also have enjoyed using the data to know what products and solutions are relevant to the customer - without even having a conversation with them.
  • Historical analysis of specific accounts to identify trends
  • Integration with advertising platforms
  • Custom reporting and insights
  • More webinars, learning material to get people up to speed
  • Saving boards is currently not intuitive and quite confusing to be honest
  • The industry classification isn't the most accurate
  • Advertising efficiency ( +33% in campaign performance)
  • Sales velocity (Shortening the sales cycle by months!)
  • Generating "the best leads ever" according to Salespeople
  • Linkedin
  • API Connection to datalake
  • Salesforce
Integrating Linkedin and Bombora together was shockingly easy. Now our campaigns are automatically updated to reach the accounts showing the highest intent.
The data is high quality and we appreciate it is ethically sourced. We feel good that the data will continue to be strong in a future "cookie-less world". Sometimes we do get false positive signals from VPNs or public wireless domains but with anything, it can't be perfect. For the most part, it's incredibly accurate.
Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data.

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Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.

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