Item: Bombora
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We're using Bombora to monitor Intent Data for our target accounts and help identify companies for ABM campaigns and messaging.

Pros and Cons

Intent data tracking
Website traffic monitoring
Integration with Salesforce

Help with historical reporting
Improve domain match accuracy
Nothing else - we're pretty happy.

Return on Investment

It has helped us identify unknown competitors in sales cycles
It has helped us improve the targeting of our ABM campaigns
Nothing else I can think of at this time.

I believe they were easy to integrate - but Im not our IT team.
We're pushing Bombora into Salesforce to help keep Salespeople in one system of truth. And we're using it in SalesIntel to help us find contacts at key accounts that are surging.

Company Surge® Intent Data

I can't claim any true validation efforts - but we're not seeing anything crazy wrong.

Alternatives Considered

Demandbase

Enjoy Bombora a lot more than when we had Demandbase. DB seemed a lot clunkier, harder to use. Salespeople didn't trust the data as much.

Key Insights

Do you think Bombora delivers good value for the price?

Yes

Are you happy with Bombora's feature set?

Yes

Did Bombora live up to sales and marketing promises?

Yes

Did implementation of Bombora go as expected?

Yes

Would you buy Bombora again?

Yes

Likelihood to Recommend

I would definitely recommend using Bombora to monitor off-site intent of key target accounts and prioritizing those accounts showing an active buying cycle. If you're not doing ABM or don't need help prioritizing accounts, then I don't see as much of a need.

Great for intent data and ABM targeting

Overall Satisfaction with Bombora