All-in-all a great MMP with some room for improvement
March 26, 2022
All-in-all a great MMP with some room for improvement
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Branch
In our company, we use Branch mainly as an attribution platform for some of the mobile brands in the market. Measurement is one of the key aspects we appreciate about this application and tracking of user event realization. Branch.io solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from each link, regardless of the platform they are using.
- User acquisition
- Deep linking
- Reporting
- Amount of features
- Dashboards
- Mobile app
- Deep linking
- User acquisition
- Analytics
- +42% app users
- 40% decrease in CPA
We ended up selecting AppsFlyer due to its better integration with media and more reliable fraud protection system. Nevertheless, Branch.io is a great app which solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from each link, regardless of the platform they are using.
Do you think Branch delivers good value for the price?
Yes
Are you happy with Branch's feature set?
No
Did Branch live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Branch go as expected?
I wasn't involved with the implementation phase
Would you buy Branch again?
No