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Great if you've got enough social traffic to monitor
December 16, 2019

Great if you've got enough social traffic to monitor

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Brand24

We used Brand24 to monitor what was being said about our law firm on social media platforms, primarily Facebook and Twitter. Due to our heavy advertising presence in our markets, people would invoke our name or slogan in comments and we wanted to be able to engage and respond as we felt appropriate.
  • Monitoring Facebook
  • Monitoring Twitter
  • Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
  • Statistics weren't overly useful for us
  • Gave us the ability to monitor things we weren't seeing previously
  • Used it for several months till we determined it wasn't needed further
If you have a lot being said about you online, this is well worth testing out. Our company just didn't have enough being said about us to sort of justify having it around and trying to consistently use it. If you are a fairly public company with a lot of conversations being had about you, this may be a great tool for you to use.