Don't just engage customers, connect
September 18, 2019
Don't just engage customers, connect
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze (formerly Appboy)
Braze enables us to connect with customers directly in-app or on email at the most opportune points and time in their journey based off of usage data and behaviors. We utilize Braze within the Growth Stack as marketing automation to nurture clients to find value within our digital products from milestone to milestone.
- Canvas allows us to plan, visualize and orchestrate the customer experience from beginning to end.
- Data ingestion allows us to personalize communications and interactions.
- Services open to support custom integrations.
- While Braze can optimize the message medium based on performance, we don't use a lot of the existing capabilities and channels, and need additional tech build outs and workarounds for unique B2B use cases. I wish we could use some of the underutilized features, when they fit our enterprise needs.
- Conversion- increases in ARR
- Adoption- more usage and consumption
- Retention- cross sells
- Churn Reduction- reengagements with proactive measures
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Braze go as expected?
Yes
Would you buy Braze again?
Yes