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BrightEdge is good.
February 02, 2014

BrightEdge is good.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction

BrightEdge is used by the Search and Site Optimization team to monitor keyword and page rank as well as competitor analysis.
  • Frequent updates and feature improvement
  • Resource and blog access - loads of knowledge passed on by the BE team
  • Shifting from keyword focus to something more page-centric.
  • More canned summations would be welcome. Sometimes you look at the data provided and don't realize what you might be missing or what exactly the data's communicating.
  • Less wasted time on keyword research
  • Less wasted time on misdirected keyword focus
This is a great tool and the customer service provided to our team is second to none.
I haven't priced BE but I feel that smaller organizations might have trouble utilizing the tool - both for budget reasons as well as overcoming a limited SEO knowledge base. That's one reason I'm an advocate of summarized explanations of what the data might mean - just something to point novice users in the right direction with a better chance of being able to ask the right questions and find the right answers.