Overall Satisfaction
BrightTag is our current tag management system which is being used by our whole organization but it is a GM mandate that each DSP that we use is integrated with BrightTag. BrightTag simplifies our tagging structure and allows us to place less tags on a given page while still gathering the necessary data.
- BrightTag's UI is very user friendly.
- Creating, editing and setting up tags is pretty easy.
- Tag performance (fires and unique users) information is easy to attain in the UI.
- The UI is pretty slow.
- Users do not have the ability to go back to a previous page without losing whatever information was previously input.
- The search feature could be improved.
- BrightTag has increased employee efficiency.
- BrightTag has enabled us to cut down the number of times that specific pages are tagged. Tagging a site numerous times slows a page down thus decreasing the user experience.
- Brighttag has allowed us to easy collect and house tag information, therefore increasing our customer service.
BrightTag is the only tag management system that I have used.