Excellent choice for sophisticated email campaign needs
Updated October 23, 2019

Excellent choice for sophisticated email campaign needs

Ed Hart | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

We use Bronto to support a variety of email marketing campaigns across the entire organization, both proactive as well as automatically recurring (i.e. cart recovery, welcome campaigns, post order followup). We are also users of NetSuite and utilize Bronto's NetSuite integration in order to manage workflows based on orders, carts and product interactions.
  • Automated cart recovery email campaigns
  • Bronto has a very user friendly interface for building complex workflows for automated campaigns
  • Bronto's analytics are very good
  • Bronto is built for complexity and volume. It is probably not the ideal tool for smaller organizations with simple email needs.
  • The integration with NetSuite has been "buggy" at times.
  • Bronto is pretty expensive. You get a lot of bells and whistles, but you pay for them.
  • Bronto has helped us create more brand top of mind awareness among our target customers
  • We have been able to actively manage and optimize open rates
  • We've been able to determine campaigns that don't work for us and not waste time on building those.
Main reason we elected to utilize Bronto was the integration with our ERP system. Secondary consideration was the ease of creating marketing automation through workflows.
IMO Bronto is best suited for organizations that have a large volume of emails and desire a high level of sophistication in email functionality. For example, robust, trigger based email campaigns that are integrated with website activity such as browse recovery, cart recovery and multiple customer segments. Another example would be post purchase followup email campaigns that are based on the specific products that were ordered.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Dashboards
10
Standard reports
10
Custom reports
10