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Buddy Media Survey
January 18, 2014

Buddy Media Survey

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Buddy Media (legacy)

Overall Satisfaction with Buddy Media

Buddy Media was used on two teams; Social Media team and Campus Recruiting team. I managed and used the tool for the campus recruiting team while I worked at my previous company. The goal of the tool was to increase our candidate engagement from a campus perspective. We utilized the tool to showcase employee profiles, business articles, book reviews, pictures, and engagement questions. It was a way for our candidates to see current Alumni, view pictures from their campuses, and view upcoming campus events. Based on this, I utilized the tool to develop metrics for the business on our weekly calls with our vendor and meetings with the business.
  • Able to modify and create a page that caters to the company.
  • Develop metrics to the business for weekly, monthly, and YOY comparisons.
  • Review the metrics to see what works and what does not.
  • Building a better relationship with the company. Response time was slow.
  • Provide training on the tool for the team.
  • The data was not always clear/cut, needed a better understanding of the terms.
  • Customer service.
  • Need to increase traffic to the page.
  • Branding.
I think it is well suited for a candidate engagement piece however, the challenge was branding it to college campuses since we are a "tab" from the main FB page opposed to a true page to search for. Some key questions are: "How can we brand our page as a tab?" How can we drive more traffic to our tab?" "How can utilize this page while we are on campus?"

Using Buddy Media

The biggest challenge is how to brand our "tab" and drive traffic to our candidates. Since we are a tab, they are unable to search for us, they would need to search for the company page and then click on the tab which is ultimately 2 clicks. The second part is our audience, college candidates do not always like a company page until they get hired. It was hard to cater specific update to a demographic age when the candidates possibly did not like our page.