Item: Buffer
Rating: 7
Author: Ronnie Rask

Use Cases and Deployment Scope

Currently Buffer is used on a daily basis for scheduling our social media posts across all platforms. Every day my team and I use buffer to create, manage, and publish our social media content on a schedule. We are able to centrally operate our social media plan as a team on a particular schedule.

Pros and Cons

Schedule posts
Work as a team in a central location
Repeat tasks and posts for content that repeats

Team work environment could be improved
More social media platforms
Content creation ideas would be helpful

Return on Investment

Decent ROI
Very inexpensive
Successfully plan weekly social media content

Alternatives Considered

Hootsuite

The price point is very affordable compared to other products that offer more features but charge a lot more. For my entire team, the price point has made it easy to get a good ROI. More than anything, it allows us to do what's necessary. Hootsuite definitely provides more features, but it's not necessarily what I'm looking for. For scheduling posts, it's the most affordable easy-to-use solution.

Key Insights

Do you think Buffer delivers good value for the price?

Yes

Are you happy with Buffer's feature set?

Did Buffer live up to sales and marketing promises?

Yes

Did implementation of Buffer go as expected?

Yes

Would you buy Buffer again?

Yes

Other Software Used

Adobe Illustrator CC, Adobe PhotoShop, Eventbrite

Usability

Everything is very easy to use with Buffer. It works well with my team and is available on multiple platforms. Everything works well and the product is very affordable. All team members can work well together. I'm able to eliminate multiple emails and increase productivity. Since using Buffer, we've increased our social media reach by leaps and bounds.

Support Rating

When we started using Buffer, it was very easy to get going quickly. We've never had to use the support. Connecting the platform to all of the social media platforms was very easy. Getting started with Buffer was quick and I've had no need to use the support throughout the process.

Likelihood to Recommend

My team and I use Buffer across multiple operating systems and devices. We are always able to work together even if we are not located near each other. I'm able to direct the posts and approve posts from any device. So when we are working putting together our work content for the week, we can have easy access to it.

Best affordable means of social media scheduling

Overall Satisfaction with Buffer