Item: Buffer
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

As I am a part of the marketing team and I look after the digital presence of my company, Buffer has really helped me out with that. After designing the uploading part has become so easy, in a single go I can post on different platforms. As I use various platforms like Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest... this platform has really helped me to [keep] up with that.

Pros and Cons

Allows you to schedule you post on multiple platforms at once.
Not only just posting, you can also see the response of the posts on the multiple platforms on a single dashboard...which is actually one of my favourite features.
A single dashboard of response helps me a lot to analyse my digital strategies and to make what is actually working and whatnot.
Helps to check the engagement level of the posts through which we can analyse and set up new strategies for future perspective.

One [improvement] I would say is that I feel is that there is no research-oriented option like I cannot get to know the trending hashtag n other trending searches.
It is just for posting and sharing analysis of the post... [It] does not really help [by suggesting] what is trending which can actually help to boost the post organically.

Return on Investment

Reduced excessive workflow.
Increased efficiency.
Improved and effective analysis reports can be made.
Comparative analysis can be be done easily for the same post in different platforms.

Alternatives Considered

Hootsuite and HubSpot Marketing Hub

Buffer is the first one I have used, and then I tried other platforms like Hootsuite, and HubSpot, but still, the other two haven't matched up to that level of ease and comfort, and the features I like of Buffer. So I switched back to Buffer.

Key Insights

Do you think Buffer delivers good value for the price?

Yes

Are you happy with Buffer's feature set?

Yes

Did Buffer live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Buffer go as expected?

Yes

Would you buy Buffer again?

Yes

Other Software Used

Hootsuite, HubSpot Marketing Hub

Usability

Because this is the most convenient software to fulfill my purpose. Moreover, I have tried the other platforms as well but Buffer always stood on my first priority.

Support Rating

The overall support that this software gives is immensely amazing... Buffer actually is really good when it comes to user experience and deliver what actually the user wants.

Likelihood to Recommend

If you want to post the same post on multiple platforms, then I would genuinely recommend you to go for it because it will make your life easy. Using Buffer actually helps you in various ways, like you do not have to individually at every platform for posting, you can just use it to link your [accounts] to this software and post easily. Even you can also see the response of that post on multiple platforms in a single dashboard... This is the best advantage of this software. It is just I think you have to be well-[informed] about what you are posting and about present trends and hashtags because this software doesn't suggest anything to you but just shows the facts and figures of your posts.

Best software for posting on multiple platforms and their analysis

Overall Satisfaction with Buffer