BUILDERTREND = Awesome for BUILDERS *Not so much for Sales or Marketing*
Updated April 11, 2022

BUILDERTREND = Awesome for BUILDERS *Not so much for Sales or Marketing*

Joey Harman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buildertrend

Coval Homes, a Washington home builder, is using Buildertrend as our primary means of communication, job tracking, financing, product orders, and much more. We've been extremely happy to use this system for about 5 years or more now.
All team members use this system in some aspect with our marketing as the only exception. Our sales and marketing teams use another CRM with more sales and marketing tools, which is why Buildertrend was given an 8/10 score in my estimation.
  • (Customer Service Tools) Buildertrend has an excellent Homeowner portal allowing them to view their details easily, communicate well with us, and keep confidential items separated for security.
  • (Cost Tracking) Through Change Orders, Product Orders, Contracts, and more, the Financing section keeps everything on track for us and the Homeowner.
  • (Daily Logs) My personal favorite. We have somewhere in the neighborhood of 300 ongoing jobs. It helps me learn and stay on the same page with the whole team by checking the daily logs every day and seeing where each project is at.
  • (Customer Info & Filters) Through a wide range of specifications and options, Buildertrend allows us to quickly search and find the right projects fast.
  • (Sales) In our opinion, respectfully, Buildertrend just does not have anything close to the CRM Tools that others like Salesforce or Hubspot have.
  • (Marketing) Same as the answer above. If you want to market your business and get fast data on how your ads, website, or other tools are doing, Buildertrend just doesn't have it.
  • (Notifications) After about two years of using Buildertrend, I still have issues with NOT receiving notifications that I get from Clients. Because we have a big team of people, it is best practice to take certain people off the general notification list for specific jobs. It would be great if there was a way to do that but still receive a notification if you got a direct message from someone.
  • (Positive) While I don't have real dollars or data to share, I can definitely say that Buildertrend helped our business to grow. Buildertrend streamlined and continues to streamline our processes. We are not just more efficient, we are more effective as a team.
  • (Negative) Sales and Marketing were handicapped by Buildertrend for a number of years. After switching to an alternative CRM for these two teams, our online presence and number of sales have increased.
(Hubspot) For Sales & Marketing, it is really a killer awesome program that I would encourage Buildertrend to look into.
Hubspot is just on another level of intelligence and access that Buildertrend doesn't match up to.
At the same time, perhaps HubSpot lacks what Buildertrend has on the Finance and Construction Management side - that I don't know.
Our business is virtually complete by combining both of these platforms together across our teams.

Do you think Buildertrend delivers good value for the price?

Yes

Are you happy with Buildertrend's feature set?

Yes

Did Buildertrend live up to sales and marketing promises?

No

Did implementation of Buildertrend go as expected?

Yes

Would you buy Buildertrend again?

Yes

Buildertrend was made for a specific industry (building) and so I would recommend it to anyone in that industry, with the exception of Sales and Marketing. But for everything else from the financing to the permitting to the construction and all else, Buildertrend is exactly what our team has used and will ALWAYS use. Even with our decision to use other systems for Sales and Marketing, we have never given one thought to taking Buildertrend out of our process. We will always be with Buildertrend.

Buildertrend Feature Ratings