Best wire service there is
Nathan Illsley | TrustRadius Reviewer
October 11, 2016

Best wire service there is

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Business Wire

Business wire is used by just about everyone at my organization for a variety of clients. We do a lot of targeted pitching ourselves, but sometimes we simply don't have the resources or the means to connect with the number of outlets that we need to. We use Business wire to give an extra boost to our pitching efforts and ensure that our news reaches the widest audience.
  • Variety of options for distribution networks
  • Great customer service
  • Wide range of outlets reached
  • The integrated Nuvi platform is not the most user friendly
  • The service can be expensive depending on what network is being utilized
  • Some publications on the distribution list are not as useful or result in additional views of a release
  • Increased website visits
  • Increased press inquiries
  • Wider audience for news releases
Business wire is my preferred wire release service. The main reason that this tends to be our go-to is because of how customizable the distribution channels are. You can select any number of networks depending on state, region, country, or industry area. In addition, there are ton of free add-ons that you can use to ensure that you're reaching the perfect audience. There are simply more options with Business wire than any other service I've come across.
Business wire is appropriate for pushing out news and announcement that you want to see in a multitude of outlets. In addition, if your news is targeted to a specific region or industry area, Business wire helps you reach the most publications with the smallest amount of effort. Business wire is not as appropriate if it's a small announcement or if there are really only a handful of publications that you wish to target.